press release
Sunstorm
Following major country label drop, folksinger debuts album - on her own terms
-Album-
After a fairytale duet with Bryan Adams and national win on CTV’s The Launch, Maddie Storvold signed a sparkly record deal with Nashville’s Big Machine Label Group - the conglomerate responsible for Taylor Swift, Thomas Rhett & Florida Georgia Line.
Discovering herself to be more suited to the muses of independent folk artistry, Storvold was released from the deal, and free to create Sunstorm.
The Edmonton-export spent the imposed solitude of the last few years in a small mountain town - writing songs for fun, skiing, and opening an ice cream shop. After this period of creating and recentering, she hit the road with this forthcoming group of songs, and has been touring consistently for the past year.
This offering - a departure from commerical country, produced by indie heavy-hitter Graham Lessard (Timbre Timbre, Stars, Basia Bulat) - takes 10 heartfelt folk songs and layers them with complex, compelling instrumentation.
-About-
Maddie Storvold is the black sheep love child of a folksinger and a comedian. Her songs “could well be heard drifting out of a Greenwich Village folk club in the 1960s” (Edmonton Folk Fest).
Born on an airforce base in Northern Alberta, but raised a nomad, based in the Middle East, she had traveled to over 30 countries by the time she turned 18 and moved back to Canada to complete a degree in English & Philosophy. This wealth of diverse experiences and the intimate study of wordcraft can certainly be heard in the singer’s music.
A prolific performer and consummate road dog, Storvold has been described as having a "commanding stage presence, a quirky sense of humour, and a knack for capturing moments in song" (Vue Weekly), and has quickly become a fast regular on the festival circuit, bringing her craft to the Edmonton Folk Fest, Canmore Folk Fest, Tiny Lights, Bear Creek Folk Festival, Festival d’ete, Cavendish Beach Music Festival, Calgary Stampede, and Jasper Folk Fest.
Offering a catalogue of tender flower folk with a splash of piss and vinegar, Maddie Storvold heralds a new generation of storytellers.
-press-
“You know you have found a good song when it comes to an end, and you hit repeat, jumping back to the start... Storvold’s voice is itself an instrument of pure beauty.”
— RICHARD CLARK, GREAT DARK WONDER —
“Seasoned wit and sweetly forlorn wisdom, just sugar-coated enough to be addictive... Storvold’s songs live wonderfully in the messes, smells and snapshots of a troubadour’s tour brought to life for three or four honest minutes.”
— ROGER LEVESQUE, EDMONTON JOURNAL —
“Storvold grapples with the challenge of integrating a storybook-style big break into a textured and intelligent catalogue consisting of her previous releases.”
— JOE HARTFEIL, BEATROUTE —
